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Searching for something as simple as clear skin without dryness or irritation felt like finding a needle in a haystack.

Attempting to find the perfect balance of hydration and moisture was an ongoing journey of trying endless products without the desired results.

I had enough and decided that the next step was to create what I was searching for.

Unlocking the "Eureka" moment wasn't a sprint – it was a marathon. Over time, we've built a community of devoted customers, turning our vision into vivid reality.